We had tornado warnings here in the Midwest last night, and it was fascinating to observe the different reactions.

Some people, cautious ones, dashed to the basement at the first sign of trouble. Others, more daring, ventured outside to watch the sky and await the storm.

Some individuals were completely unaware, carrying on with their routines as if nothing was happening. And then there were the prepared folks, equipped with weather radios, flashlights, blankets, and pillows, ready to take shelter if needed.

I once heard that our reactions in specific situations reflect how we approach other areas of our lives. This thought led me to draw a parallel with business strategies, particularly in marketing.

How do YOU respond to challenges and opportunities in your business? Do you see yourself in these personality types, and is it time for a change?

Join me as we explore these personality types and their impact on business strategy and discover how understanding your approach can help you thrive in the face of adversity.

Understanding Personality Types and Their Impact on Business Strategy

Cautious

This was totally me when I was younger. Cautious people tend to be very reserved and task-oriented, loving and sharing details, and avoiding taking risks.

Fear of failure, looking foolish, or embarrassment can prevent people from taking risks. This personality style has positive aspects, but it also means missing many opportunities.

As Wayne Gretzky said, “You miss 100% of the shots you don’t take.” This principle applies to both minor everyday choices and major life decisions!

Risky

These are the people who lay it all on the line. It’s usually all or nothing with them. They take chance after chance, and they don’t let failure stop them.

These are the people who lay it all on the line. These individuals risk everything. It’s all or nothing for them. They take repeated chances and never let failure deter them.

This personality trait has several advantages…

• Low fear factor, aiding in success.
• Persistence with innovative ideas leading to inventions.
• High energy levels, boosting productivity.

The problem that I see with this behavior is that it could potentially lead to various negative outcomes due to a series of poor decisions.

Oblivious

Some people prefer to follow the status quo, stay invisible, and avoid causing disruptions. They tend to be reserved, cautious, and often hold their positions for over 25 years due to their fear of greater responsibility.

Despite this, they are dependable and follow instructions accurately!

Prepared

These individuals anticipate future changes and prepare accordingly. They may have been Scouts, and they plan their lives in five or ten-year increments.

They follow consistent habits and rituals, develop relevant skills for success, and always have a plan B!

How I Changed My Business Strategy From Cautious To Prepared

In 2011, I realized my small office was closing down (although they weren’t telling us that). Anticipating career uncertainty, I took free educational opportunities and studied for the CAP exam (Certified Administrative Professional) to enhance my marketability. Yes, I was a Girl Scout!

While researching alternatives, I discovered the virtual assistant (VA) opportunity. I learned it suited my years of experience as an executive assistant.

To prepare for this new career, I improved my technical skills through many good learning and training opportunities along the way that have helped me prepare for this new career path and take the leap to a new challenge.

Now, as a full-time VA, I have expanded my services to include digital marketing assistance and coaching.

Develop Your Business Strategy Now

How are YOU preparing for success? If you’re not learning and growing, you’re falling behind.

To improve your digital business marketing, schedule a free 15-minute call with me. I can assist with developing your business strategy!