I mentioned in my previous post, Effective Content Marketing Blogging Strategy, that keywords are important for your blogging strategy.

A keyword is a primary word or phrase for your blog post. It defines the main point of your post.

Keywords can help your blog post get found and boost higher in the search engine ranking. It’s part of Search Engine Optimization (SEO).

Without the right keywords for SEO, potential customers may not find you and your great content online. On the contrary, the right keywords will enable you to dominate your competition and attain a higher ranking in the search results.

When you create content people are looking for, you can rank on search engines for your chosen keywords. So, when you have an article about, “how to save on groceries,” readers can find you through search engines.

You’ll want to optimize your blog post with these keywords. Make sure they’re used in your headline, sub-headlines, content, tags, and URL of the blog post. Just make sure they appear and sound natural in your content.

After all, 51% of all website traffic comes from organic search according to SEMrush.