Writing And Editing Services

Generate Leads And Sales With Your Content

Your copy and content is THE most important aspect of your marketing and for making sales. This can include copy online or printed material. It can also include spoken content such as video scripts and video sales letters.

Most business content is written to prompt the reader to take some kind of action. This might be to call you, to download a freebie in exchange for their email address, to follow you on social media, etc.

It’s important to use this type of copy for your business. The right writer will tailor the material for your ideal customer or client. Not just anyone knows how to write in this way. Not webmasters, not developers, not novelists. It’s a learned and developed skill.

Good content will engage your reader and move them to take some form of action. Event if it’s to consume more content. It will also help you stand out as a merchant.

90% of organizations use online content marketing and nearly 67% of businesses rely on outside help to create their online content.

Will you be one of them? Review my services below and let me know how I can help you with your content needs.

(All services are in English language only.)

Proofreading Services (stand alone)

Proofreading is about making sure you can communicate your meaning as clearly and effectively as possible. This makes it great for putting a final polish on your work. This is the final check for errors before sending or publishing.

My professional proofreading service includes the following:

  • Correcting grammar, spelling, punctuation errors, and typos.
  • Tweaking sentences to ensure that they flow smoothly.
  • Removing repetition and editing for concision.
  • Fixing inconsistencies, including in capitalization and punctuation.
  • Highlighting unclear sentences and suggesting corrections.
  • Where applicable, checking that citations and references are present and clear.
  • Provide any fact checking for facts included in your copy.

Note: Increasing or decreasing a document’s word count is not included in proofreading service.

I use several proofing techniques to ensure that your copy is error free, clear, and consistent.

Many times, you’ll miss errors and inconsistencies in your own writing because you’re too close to it. It’s better to have someone else proofread your copy for you.

It’s well worth the investment to hire a trained proofreader who offers an objective, professional perspective with an eye for detail.

Example:

Formatting Services

I will format your document according to your exact specifications or style guide, making your work look as good as it reads. My formatting service is fully customizable.

Commonly chosen formatting options include:

  • Creating a cover page.
  • Adding page numbers.
  • Inserting section or page breaks.
  • Adding headers and footers.
  • Set margins and orientation.
  • Generating a table of contents.
  • Inserting dynamic lists of charts, figures, and tables.
  • Insert and size images.
  • Adding captions to charts, figures, and tables.
  • Applying consistent fonts, spacing, and margins.
  • Adding columns and borders.
  • Ensure consistency throughout the document.
  • Add white space to balance content.
  • Remove unnecessary spaces, breaks, tabs, etc.
  • Adding/removing appropriate links.

Copyediting Services

This service will ensure your writing has the greatest possible impact on your audience. As well as proofreading for errors and inconsistencies, I’ll also make sure the flow is smooth, is easy to understand, and your brand voice is represented.

As a copyeditor, I will be your secret weapon. I will make sure no errors are missed and make your copy as good as it can be for the intended purpose.

I can restructure your writing to improve its flow, refine the tone and vocabulary, and even adapt the content to help you achieve your aims. I will make your good copy great!

As well as basic proofreading, editing services incorporates the following:

  • Restructuring the text so that it flows smoothly making it easy to follow.
  • Revising passages of text for clarity and conciseness.
  • Checking for logic and proof of statements.
  • Ensuring your points support the overall message.
  • Making or suggesting changes to vocabulary.
  • Adapting the tone of documents to suit an audience or purpose.
  • Providing feedback and advice on writing style or content to make it more believable, less confusing, and more interesting.

All changes are tracked within a Word document so you can see my edits and accept or decline them for your final document.

Copyediting can improve the results of your copy and even drive more sales.

Copywriting Services

Chances are if you’re not consistently generating leads, or if your conversions are low, it could be because…

Your messaging is off.

OR

You’re targeting the wrong audience.

I can write content to reach people who want to hear from you, and better yet, want to buy from you. Creating content that resonates with them will move them through the customer journey to becoming a paying customer.

Your content will be created with your ideal customer in mind and serving them at a high level. I will always have you and your customers’ best interests in mind. Using words and my gift of writing, I bring you and your ideal customer together to serve you both.

Good copywriting will generate leads, sales, or both. It speaks to the minds and hearts of your prospects and connects them with your products or services.

Types of content using copywriting…

  • Website copy
  • Blog posts
  • Newsletters
  • Autoresponder sequences
  • Opt-in forms
  • Landing pages
  • Sales pages and letters
  • Product descriptions
  • Flyers and brochures
  • Video scripts
  • Webinar scripts
  • Reports
  • PowerPoint Presentation Slides
  • Social media posts
  • Advertising copy
  • Email marketing
  • And more

But not only will I write your copy, I will help you understand how copy fits into the bigger picture of your marketing strategy.

Example of results you could get:

Copy Critique

If you’re on a tight budget and can’t afford my full copywriting services, you may want to consider a copy critique of your own copywriting.

It’s an objective review of any form of copywriting, such as an ad, sales letter, landing page, email marketing campaign, or direct-mail package. However, actual writing or rewriting is not provided.

I’ll review and study your copy several times, mark it up with notes, comments and ideas to provide you. You’ll receive a written report analyzing your copy in detail — what works, what doesn’t — and with recommendations and suggestions for improvement.

If you decide to rewrite your copy with my suggestions and ideas, I’m happy to review it again within 30 days of the first review.

Collateral Audit

In marketing and sales, collateral is the entire collection of content and material created to sell the product or service. May include online and print/offline materials such as:

  • Images
  • Videos
  • Animations
  • Website
  • Social media
  • Blog posts
  • Landing pages
  • Newsletters
  • Emails
  • Brochures
  • Other branded content

In an audit, your collateral is reviewed and analyzed for cohesiveness and effectiveness in overall messaging, consistency, tone, and approach.

A periodic review and update of all marketing materials is critical to implementing new ideas, marketing strategies & channels, and refreshing overall consistency in messaging and branding. This will also ensure you’re staying up to date, competitive, and relevant.

I’ll audit your existing collateral to identify weaknesses in messaging or process and suggest improvements to drive better results.

Keyword Research

Keywords help your content to get found on the internet in search engines (i.e., Google). It’s the first step of Search Engine Optimization (SEO).

Keywords are the specific words and phrases a target audience types into Google and other search engines when searching for answers, solutions, and products to satisfy their immediate needs and interests.

It’s important to use the right keywords and placement strategies in order for your website to be displayed in search results and connect with your customers.

Imagine being near the top of search results so your ideal customers find you and visit your website. And because they’re searching for your keywords, they’re possibly ready to buy!

Gone are the days of relying on walk-in traffic, outdated Yellow Pages, or weekly newspaper ads. Instead, customers are searching and shopping online, more now than ever before. One source states that 43% of customers who walk into a store to shop also do online research via their smartphone while there.

Your business depends on the fact that customers find you. And keywords will help them.

Let me help you help your customers find you with SEO marketing techniques for your website.

Pricing

The exact price of your job depends on the length and complexity of the project. Rates vary per project. I will always need to have a discussion and review some of your files before issuing a quote.

Turnaround time will be stated in the quote. I ask for 50% payment to start work and the balance once you are entirely happy.

Your turnaround time begins once the initial payment is received by me. Additional fees will be added for quicker turn around times.

All payments are made via PayPal.

Schedule your free no-obligation call
to discuss your content marketing.