Email Marketing

Generate Leads and Convert Them to Paying Customers

More than 59% of marketers say email marketing is their biggest source of return on investment (ROI).

Yet many aren’t using it because they really don’t understand how.

For a business to thrive, you need to attract new leads consistently. Email is the perfect way to build and nurture a relationship with a lead.

Before a lead pulls out their credit card, they must first feel like they can trust you and believe in your products or services. You can communicate with them over a period of time by email to prove your value and trustworthiness.

They will get to know you and trust you as you deliver relevant content right to their inbox.

However, it can be frustrating and confusing. If you’re not a techie, it can be even harder to understand. And it’s especially hard when you’re new to online marketing. It can take a lot of time to learn all there is to know how to make everything work together.

And you have better things to do. Like, bring in more sales and grow your business.

Let me help you put it all together. Because this is what I do, I’m studying, learning, and helping clients every single day. All my work is CAN-SPAM and GDPR compliant.

Stop struggling and getting frustrated. If you feel like you’ve been on a hamster wheel and not making progress, schedule a discovery call with me to see how I can help.

Identify an email marketing service provider – There are many to choose from. But which one is right for your needs and budget?

Lead magnet creation – You’ll need a compelling lead magnet for people to hand over their email address to you.

Opt-in form and landing page – add the opt-in form and lead magnet to your website to build your email list.

Stand-alone email and email series creation – whether it’s one or a series of emails, I can write them on your behalf and load them into your chosen service provider to automatically send. Headlines are tested and spam triggers are checked for.

Email subject line research – choosing good subject lines will help get your emails opened.

Graphic creation – dress up your emails with images for more visual appeal.

Welcome email sequence creation – good online marketers have a welcome series to help their new list members get to know them and their business better.

Campaign sequence creation – A campaign sequence will take the reader through a series of emails that will lead them to take action. Knowing how to write this sequence is the secret sauce to conversions.

List Segmentation – creating groups of interested subscribers will help you send relevant content based on why they subscribed to your list. Segmentation helps to keep them on your list and from being marked as spam.

Download “21 Spectacular Ways to A Mammoth Email List” here.